Mobile marketing
MarTech is your source for mobile marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Mobile’s growing role in holiday shopping
Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases.
Why syncing email and SMS is critical to marketing success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
Sinch introduces RCS features in Customer Dashboard
Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content.
Branding phone calls improves customer trust
Including rich content on a phone call, like the company name and logo, makes people more likely to answer.
SMS deliverability: What you need to know
Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy.
2024 online holiday spending set for record year with $240 billion in sales
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.
How to use micro-moments to capture customer intent in real-time
Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions.
Marketing artificial intelligence (AI)
Using mobile measurement partners to drive bookings: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings.
Foursquare introduces Sales Impact attribution features
The new offering combines location and purchase insights for mobile and multichannel campaigns.
Playable ads and longer campaigns gain traction in mobile gaming
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
How to optimize your app as part of a cross-device approach
Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix.
Why RCS mobile marketing is set to go big in the U.S.
With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook.
Marketing artificial intelligence (AI)
Deep links for push notifications: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
What Google’s Privacy Sandbox means for the app ecosystem
Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
DOJ lays siege to Apple’s walled garden
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
75% of consumers made purchases as a result of SMS marketing
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Infobip partners with Community to launch a global messaging offering
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
Gene De Libero: Spotlight on the expert
Gene De Libero’s expertise in digital transformation is rooted in his participation in the early days of social networks and digital out-of-home.
Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.
Why now is the right time to implement SMS marketing
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
Which types of in-game advertising do users love (or hate)?
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
Digital experience platform (DXP)
Lyft introduces in-app ads as part of an expanded rider experience
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program's start.
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
How to send mobile app messages that build loyalty and stay relevant
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Salesforce: The trends underlying a record-breaking Cyber Week
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
4 tips to navigate the advertising impact of iOS privacy changes
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy.
New Taboola feature fights fake news on social media
The update helps publishers and manufacturers guide readers to reliable news sources.
How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.
Amazon Prime Day returns while retail and ecommerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.